We are Netpulse.

Leadership Team

John Ford

John Ford started his career in fitness technology as the founder of Virtual Active – a first person, running, hiking, and cycling video experience distributed to millions of exercisers around the world. Having retired from running around the world with high-tech camera gear, John now spends his time building mobile technology that helps health clubs engage members, drive revenue and enhance the club experience.

Alex Peacock
Chief Commercial Officer

Alex has been building and leading organisations in the fitness technology sector since 1998. In his previous role as founder and Managing Director of Zoom Media’s European division, Alex led the company’s development into the clear market leader in digital fitness media in the UK and Germany.

Prior to Zoom Media, Alex established Music Marketing Services as the UK’s largest provider of audio visual systems to the fitness industry, before joining Amer Sports in 2005 to head up sales and distribution across Europe, Middle East and Africa for their newly acquired ClubCom and Cardio Theater brands.

Galyna Ryzhenko
Head of Product

Galina has a solid background in product management, marketing and technology and passion for fitness, so there’s no better product for her to work on than Netpulse!

Prior to joining our team as Head of Product she managed digital strategies for major global brands such as Resolution Media (part of Omnicom Media Group) and led cutting-edge R&D and mobile projects for Samsung.

Igor Ivashchenko
Director of Engineering

Igor has almost 20 years' experience in building and leading software engineering teams, and has been successful in delivery and operations, as well as working as a coach and management consultant for various IT businesses. Igor is a practitioner of world agile management standards, and is proud to be responsible for the Netpulse Engineering organisation, which is a global team of professionals based in Kiev, Ukraine and Beijing, China.

Igor has an Executive MBA diploma from AIX-Marseille Graduate School of Management (Aix-Marseille Université) specializing in Change Management. His hobbies are photography, cooking and traveling.

Bryan Arp,
Co-Founder & Special Advisor to the Board

As a leader in the fitness and technology industries for two decades, Bryan’s vision has catapulted Netpulse to the forefront as the industry’s dominant interactive media platform. His passion for product development, localized media delivery and cutting-edge technology led to the creation of the Netpulse platform and many other embedded commercial products. His products engage millions of consumers under multiple brands to build healthier lifestyles. Bryan has an undergraduate degree from Capital University and a graduate degree from San Francisco State University. Bryan is an avid mountain biker and uses multiple devices, in addition to Netpulse-connected fitness equipment, to track his workouts.